Women comprise more than half the world's population, 70 percent of the world's poor, and two-thirds of those who are not taught to read and write.
Women comprise more than half the world's population, 70 percent of the world's poor, and two-thirds of those who are not taught to read and write.
Speakers use appeals to persuade their audience by appealing to emotions, logic, or credibility. Emotion appeals engage the audience's feelings, logic appeals use reasoning and evidence, and credibility appeals establish the speaker's authority or trustworthiness.
The most convincing speeches will appeal to pathos, logos, and ethos. These are appeals to emotion, logic, and credibility, respectively.
Rational.
emotion and logic
Arguments that are based on sound reasoning, evidence, and clear structure appeal to logic. Logical appeals rely on facts, data, and deductive reasoning to convince the audience of the validity of a claim or argument. This approach is persuasive because it appeals to the rationality and critical thinking of the audience.
An example of a statement using logos would be "Studies have shown that regular exercise can reduce the risk of heart disease." This statement appeals to reason and logic by citing scientific research to support the argument.
Logic, emotion and morality
The speaker may use appeals to emotion by eliciting strong feelings in the audience to persuade them. Appeals to logic and common sense involve presenting facts and reasoning to support their argument. Appeals to authority and moral character rely on the credibility and ethical standing of the speaker to persuade the audience.
Jeffrey Clinton Furman has written: 'Logic flow diagrams for planning of building projects'
emotion and logic
Logic and reasoning appeals were common in colonial era rhetoric because many people believed in the Enlightenment ideals of reason, evidence, and rational thinking. These appeals aimed to persuade through logic and facts rather than emotions or personal beliefs.