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In Faber-Castell, market segments are specific groups of customers with distinct characteristics and needs. The company may target different segments based on factors like age, income, or lifestyle. For example, they may target artists with their high-quality art supplies and students with their affordable school products.
What else can I help you with?
Low-end Pentium processor that targets the low-end PC multimedia and home market segments?
The low-end Pentium processor that targeted the low-end PC multimedia and home market segments was the Pentium MMX. This processor is however obsolete.
Why to divide the market into segments?
Why to divide the market into segments?
How are Market segments evaluated?
Market segments are evaluated as to their attractiveness or potential for generating revenue for the firm
What is a transient market segments?
transient market
What are good Market segments?
Effective segments are measurable, accessible, substantial, and actionable
Difference between mass market and niche market?
Mass market is when business targets general consumers (the majority) in the market with general needs. Niche market is when business targets a small group of consumers with specific needs in the market.
What market segments existed in the personal computer marketplace and who were the dominant product providers to these segments?
yes
Why do marketers divide the whole market into sub groups?
Why to divide the market into segments?
What is the target market of Motorola?
all types of segments
The market segments towards which an organisation directs its marketing efforts is referred to what?
target market
Is milk carton user friendly?
What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
When there are multiple segments in a market is it more effective to have the same marketing mix strategy for two or more segments?
yes
