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There si no simple answer to this question. A general theme is that companies have the tendency to increase in size over time in an industry unless new entrants appear which challenge them. This would ultimately lead to higher profits over time. But if profit becomes too high compared to the type of business new entrants should enter the market (under ideal competition) to take away market share and therefore profit.

The higher the entrance barrier (the costs to enter a market) the higher normally the size of a firm and the potential profits. Examples are aircraft industry, car industry but also beer and hundred of other market structure examples.

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12y ago

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