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There are various features of Data Mining. Some of them are as follows :-

  • Data mining discovers hidden information in your data and also will help marketing companies build models based on historical data to predict who will respond to the new marketing campaigns such as direct mail, online marketing campaign…etc.
  • Data mining gives financial institutions information about loan information and credit reporting.Data mining is a powerful tool that can help you find patterns and relationships within your data.
  • Data mining can confirm or qualify such empirical observations in addition to finding new patterns that may not be immediately discernible through simple observation.
  • Data mining helps government agency by digging and analyzing records of financial transaction to build patterns that can detect money laundering or criminal activities.
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