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Information systems can enhance a business's competitiveness by streamlining operations, improving decision-making, and facilitating better communication. They enable data analysis for informed strategic planning, optimize supply chains, and automate routine tasks, thereby increasing efficiency. Additionally, customer relationship management (CRM) systems can help businesses understand and respond to customer needs more effectively, fostering loyalty and driving sales. Ultimately, leveraging information systems allows companies to adapt quickly to market changes and innovate more effectively.

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