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It is relatively easy to see how value can be added to a product. It is much more difficult to do this with a service. Investigate how businesses such as banks and insurance companies add value to the services.

So added value is the increase in value that a business creates by undertaking the production process. Increasing value by providing more benefits of the type the customer wants and managing their perceptions better. In other words, increasing your perceived benefits by more than you increase your perceived prices.

Many businesses such as banks and insurance company add value to their service in a numerous amounts of ways. Firstly they do often offer annual meetings to their clients to discuss business at no charge - review, progress and goals together for the next year. This develops a relationship with the customer and shows signs of appreciation and commitment.

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13y ago

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