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To measure the value of e-commerce (EC) investment, businesses can assess key performance indicators (KPIs) such as return on investment (ROI), conversion rates, and customer acquisition costs. Additionally, tracking metrics like average order value and customer lifetime value provides insights into long-term profitability. Analyzing website traffic, engagement, and sales growth before and after investment can also help gauge effectiveness. Ultimately, combining quantitative data with qualitative assessments, such as customer feedback, can provide a comprehensive view of EC investment value.

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1d ago

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