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As of late 2023, Adidas has faced financial challenges, including declining sales and profitability due to increased competition and shifts in consumer preferences. The company has been implementing restructuring measures and focusing on its core brands to improve performance. Despite these efforts, stock prices and market confidence have been impacted, leading to a cautious outlook for the near future. Overall, while Adidas remains a major player in the sportswear market, it is navigating a period of transition and adaptation.

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1mo ago

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