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Annual Percentage Rate (APR) significantly influences a consumer's credit card choice, as it represents the cost of borrowing on the card. A lower APR can make a card more attractive, especially for those who may carry a balance, as it reduces interest charges over time. Conversely, a higher APR could deter consumers from selecting a card, particularly if they anticipate needing to carry a balance. Thus, consumers often weigh APR alongside other factors like rewards and fees when making their decision.

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2w ago

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