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E-business is more likely to be more beneficial in the early part of a product's life cycle. E-business strengths include flexible pricing, promotions, and product portfolios and greater speed in disseminating product information. Later in the life cycle, a product is likely to be a commodity, which doesn't play to the strengths of this channel

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Is e-business likely to be more beneficial in the early part or the mature part of the product's life cycle?

E-business is more likely to be more beneficial in the early part of a product's life cycle. E-business strengths include flexible pricing, promotions, and product portfolios and greater speed in disseminating product information. Later in the life cycle, a product is likely to be a commodity, which doesn't play to the strengths of this channel


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