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Meaning of industry analysis

Updated: 4/28/2022
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Industry analysis is used by businesses to determine their current environment. It helps a business understand the marketplace and how to gain an edge competitively.

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What is difference between company analysis and industry analysis?

An Industry analysis focuses on the industry itself and not the business. An industry analysis is based on external factors on an industry and is often deals with analyzing a task environment. Porter's analysis is often used for an industry analysis. For a company analysis you deal with inside strengths. weaknesses, opportunities and threats of your business. A company analysis focuses on internal analysis of the company.


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