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Improvements in quality can significantly enhance a company's competitive ability by fostering customer satisfaction and loyalty, which in turn can lead to increased sales and market share. Higher quality products or services often result in lower return rates and reduced warranty costs, improving overall profitability. Additionally, a reputation for quality can differentiate a company from its competitors, allowing it to command premium pricing and attract new customers. Ultimately, prioritizing quality can create a sustainable competitive advantage in the marketplace.

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