What advantages are there for a B corporation?

Answer 1

As a B Corporation, you differentiate your business from the growing barrage of green- and cause-marketing campaigns and stand out as a leader in the market, creating a clear path for others to follow. You also embed your values into your corporate governing documents so they can survive new investors, new management and even new ownership.

As the B Corporation community grows, your company will benefit from the:

• Billions of dollars of collective market presence created by thousands of B Corporations speaking with one powerful voice.
• Millions of dollars spent each year promoting B Corporations through B Lab, a non-profit organization.

When you join the B Corporation community, you gain access to:

• Resources and information to improve your company's social and environmental performance.
• A community of fellow entrepreneurs who share best practices; consumers looking to support "good companies"; and investors aligned with your company's mission.