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Goals

1. To have complete customer trust. They want to k

now that their personal information is secure

and that our advertising and communication with the

m is honest.

2. Fashion is a competitive industry and our custo

mers expect the lowest prices for quality

goods. That's why we strictly adhere to high standa

rds of fair competition

3. Lane Bryant is committed to being a good citize

n in the communities in which we do

business. We are committed to conducting ourselves

in an ethical manner, acting in accordance

with our values and standards, while following the

laws of the countries in which we operate.

4. Shift sales and profit mix to higher operating

margin brands and channels.

5. Utilize the newly launched Lane Bryant catalog

business and e-commerce platform to better

serve our loyal and growing customer base.

6. To operate the business with a focus on cash flo

w generation in order to maintain significant

financial flexibility and appropriate liquidity.

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