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Business sets the non-financial goals and objectives in a way that serves the market effectively.In other ways, a business may have the non-financial objectives which will limit the achievement of financial objectives.

Some of the important non-financial objectives are:

1.Employee welfare- It is an important provision, this relates to issues such as wages, salaries, comfortable and safe working conditions, training and development, etc.

2.Customer servings-Another provision of the non-financial goal is to understand and meet the needs and wants of customers. It will include meeting defined delivery standards, product quality, reliability and after-sales service levels.

3.Management can and do set objectives which are essentially about their own welfare. Here, the objectives will be related to pay and conditions.

4. Relationships with Suppliers-The relationships to suppliers are expressed mainly in terms of trading relationships.

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