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It means it breaks up people by social status.
Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, they allow you to discover what really pushes your customers buttons.Sociographics are the characteristics that influence the way people receive and perceive messages. This can also be directly related to the groups they belong to, that in turn define how your market behaves socially.
What else can I help you with?
What must you consider when selecting marketing tactics for a campaign?
The first thing you need to consider is your audience. What are the demographics and sociographics of your audience. If your target audience is younger (20 somethings), you may want to incorporate social media into your marketing strategy. If your target audience is mid-50's, you may want to do more print or email marketing. Knowing your audience and how they purchase is key to success of any marketing campaign.
What are socio graphics?
It means it breaks up people by social status. Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, they allow you to discover what really pushes your customers buttons.Sociographics are the characteristics that influence the way people receive and perceive messages. This can also be directly related to the groups they belong to, that in turn define how your market behaves socially.
