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The four essential pillars of successful investing are: 1) Theory 2) History 3) Psychology and 4) Business.

Bernstein bridges the four fundamental topics successful investors use to generate exceptional profits on a consistent basis:

  • The Theory of Investing:"Do not expect high returns without risks."
  • The History of Investing:"About once every generation, the markets go barking mad. If you are unprepared, you are sure to fail."
  • The Psychology of Investing: "Identify the era's conventional wisdom and assume that it is wrong. More often than not, it is."
  • The Business of Investing: "The stockbroker services his clients in the same way that Bonnie and Clyde serviced banks."
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