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i. Advantages:

1. Creativity can play a big part in starting and operating the business.

2. There are no predetermined formulas or rules to follow; much less restrictive than a franchise or business opportunity purchase.

3. The owner is in control of all aspects of the business, including the location and what the operation is to look like.

ii. Disadvantages:

1. Start-up businesses are typically more costly and risky since there is no proven formula.

2. In order to obtain capital to fund the business, a lengthy detailed business plan must be put together.

3. Lack of Backup Funding

4. All of the details of starting the business, including licenses, marketing, naming the business, finding product sources, etc. are the responsibility of the owner

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