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While I hate to designate human beings as "consumers", I will say that consumer finance includes all forms of borrowing by families and individuals. Common forms are mortgages, HELOC (home equity), credit card, and student loans. Each has its own characteristic but all involve someone making a credit decision (underwriting) about amount and rate for the loan and required payments.

As one banker said," It is easy to make loans, the difficulty is collecting loans". Thus, the key management challenge is to do both.

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12y ago

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