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The major reasons that might make a customer to choose one bank over other are:

a. Ease of accessibility - A bank that is near home or has branches near office would be a preferred choice rather than a bank for which you need to drive a few kilometers

b. Services Available - Not all banks provide all possible services. There are a few banks that specialize in providing all services to customers and they manage to attract a higher population of customers when compared to those that don't

c. Quality of Service - A bank that provides quality service would be an obvious choice for customers because customers cannot stand poor service

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