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Suppliers compete for consumer's business and has to outperform each other with respect to:

  • quality of product and/or service,
  • product price,
  • ease of obtaining the service or product,
  • utility of the product or service,
  • after sales service, etc.

All these aspects ensures a better consumer experience.

In the absence of competition, the consumer is alone in negotiating with the supplier, who then has a monopoly.

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13y ago

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