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AIDA is an acronym used in marketing when a person is selling a product or service.

A- Awareness: To attract the attention of the customer.

I - Interest: To raise customer interest by focusing on and demonstrating advantages and benefits of products/services

D - Desire: To convince customers that they want and desire the product or service and that it will satisfy their needs.

A - Action: To lead customers towards taking action and/or purchasing.

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13y ago

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