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Michael Porter identifies three primary strategies for achieving a competitive advantage: cost leadership, differentiation, and focus. Cost leadership aims to become the lowest-cost producer in the industry, allowing for competitive pricing. Differentiation involves offering unique products or services that provide added value to customers, enabling premium pricing. The focus strategy targets a specific market segment, either through cost focus or differentiation focus, catering to the unique needs of that niche.

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What is porters generic strategies?

Porter's generic strategies are a framework for achieving competitive advantage in the marketplace, identified by Michael E. Porter. They include three main strategies: cost leadership, where a company aims to be the lowest-cost producer; differentiation, where a company offers unique products or services that stand out; and focus, where a company targets a specific market niche, either through cost focus or differentiation focus. These strategies help organizations position themselves effectively against competitors.


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