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The main business strategy of VictoriaÕs Secret is to expand its customer range into not just young women but for women of different ages. Also, they focus and use different platforms of media to promote their brand in countries all over the world.

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18y ago

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How long has Victoria Secrets been in business?

The first Victoria Secret was created by Roy Raymond in San Francisco in 1977 and has become a huge retail chain with more stores going up everyday. As of today Victoria Secret is 36 years old and still going strong.


Advantages and disadvantages of strategy?

One advantage to having a business strategy is knowing what direction your company is headed. A disadvantage to having a business strategy is the fact that your strategy could be wrong for the industry.


What is business policy and strategy?

Using business policy and strategy is called strategic management. Strategic management helps business make decisions and use information that help achieve company objectives.


What does business strategy mapping encompass?

Business strategy mapping encompasses balancing contradictory forces as well other key aspects like consumer value.


What is the difference between business strategy and corporate strategy?

A business strategy deals with the direction a particular SBU (Strategic Business Unit) aught to move. This SBU along with other SBU's will be given resources to implement their strategy by the parent group, this parent group is the select few e.g. the CEO, CFO, President, and other corporate elite who collectively decide the corporate strategy. For example, Steve Jobs of Apple will decide the corporate strategy of his companies SBU's by deciding which area should receive the most attention. From this, the heads of these SBU's which range from computers, phones, to MP3 players, will then decide the business strategy for each product, they will have complete authority within their own unit (own product) while those involved in corporate strategy have authority over all business units.

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