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دور النشر للمدير يشير إلى الجانب الإعلامي والتواصلي لعمل المدير. يشمل هذا الدور عدة جوانب، منها:
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التواصل الداخلي: المدير يعمل على نقل الرؤية والأهداف للموظفين داخل المنظمة وضمان تفهمهم لها. يسهم في بناء جو من التفاهم والروح الفريقية داخل الشركة.
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التواصل الخارجي: يمثل المدير الشركة أمام العملاء والشركاء والجهات الخارجية الأخرى. يعمل على بناء علاقات إيجابية وثقة مع هؤلاء الأشخاص والكيانات.
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إدارة العلاقات الإعلامية: يتعين على المدير التعامل مع وسائل الإعلام والصحافة بشكل استراتيجي، والتأكد من نقل الرسائل بشكل صحيح وإيجابي.
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التسويق الشخصي: يمكن للمدير أن يكون وجهًا معروفًا وموثوقًا به في صناعته، مما يساهم في تعزيز سمعة الشركة.
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إدارة الأزمات: عند حدوث مشكلات أو أزمات، يقع على عاتق المدير التعامل معها بحذر وفعالية والتواصل مع الجمهور بشكل جيد.
باختصار، دور النشر للمدير يرتكز على تواصله مع مختلف الجهات، سواء داخل المنظمة أو خارجها، لضمان تحقيق أهداف الشركة وبناء سمعتها.
غفران صباح
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