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When the brand manager or someone at the top in an organization becomes prematurely bored of their own brand even though the consumer has not, the company tries to reposition that brand frequently even though it is not required. Such a brand is said to be going through a brand fatigue.

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What is a brand name for Preshrunk?

What is a brand name for Preshrunk (Cloth)


What is individual brand name?

An individual brand name does not identify a brand with a particular company. For example, take the case of Heinz. Heinz is a leading global food manufacturer with a very strong family brand. However, it also operates many well-known individual brand names. Examples include Farleys (baby food), Linda MacCartney Foods (vegetarian meals) and Weight Watcher's Foods (diet/slimming meals and supplements). Why does Heinz use individual brand names when it has such a strong family brand name? There are several reasons why a brand needs a separate identity - unrelated to the family brand name: • The product may be competing in a new market segment where failure could harm the main family brand name • The family brand name may be positioned inappropriately for the target market segment. For example the family brand name might be positioned as an upmarket brand for affluent consumers. • The brand may have been acquired; in other words it has already established itself as a leading brand in the market segment. The fact that it has been acquired by a company with a strong family brand name does not mean that the acquired brand has to be changed.


How a luxury brand can broaden its appeal without diluting its brand image?

Alala is a luxury activewear brand with sophisticated styling and a downtown attitude. cutt.ly/rje9Bo5


What is under recovery?

Under recovery is when you don't "restore" your body after working out. This causes fatigue and a lack of performance.


What is compensatory decision rule?

consumer evaluate the each brand in terms of each brand attribute and assign weighted score and at last select that brand which gets highest score

Related Questions

Anti Fatigue Mats for Your Company or Place of Business?

Anti fatigue mats are perfect for any type of workplace. The key to buying them at an inexpensive price is to figure out where to buy them and which brand to choose. Generic brands can be less expensive, though you may find that the quality you are looking for is not necessarily there. When it comes to anti fatigue mats, you may want to purchase a better quality brand.


What is a good brand for an anti fatigue mat?

One can purchase an anti fatigue mat both in personal local stores and online stores such as the following; Amazon, PAC or Production Automation Corporation, and The Human Solution.


Is the Men's air Pegasus good against foot fatigue?

You ask if the Men's air pegasus is good against foot fatigue. Sadly, some of the wearers of this brand don't think so. It causes discomfort and painful foot problems.


What can be the cause for veering off the roadway?

Fatigue,excessive speed and distracrion


What is elastic fatigue?

eLASTIC FATIGUE IS A FATIGUE CAUSED BY ELASTICITY


A sentence with fatigue in it?

"The small girl died of fatigue." Is a sentence using fatigue.


What are the two type of fatigue?

There are different forms of fatigue. The most common ones include metabolic fatigue, muscular fatigue, energy depletion and fatigue of the nervous system.


Is fatigueness a correct word?

No. 'Fatigue' is a noun as well as a verb. 'I was fatigued.' 'I was experiencing fatigue.' 'I was overcome by fatigue.'


Differentiate Fatigue and Boredom?

Differentiate Fatigue & Boredom?


What is the future tense of fatigue?

there is none fatigue is an adjective


What are the effects of fatigue when driving?

how does fatigue effect your driving


Give the 3 forms of fatigues?

The three forms of fatigue are physical fatigue, mental fatigue, and emotional fatigue. Physical fatigue is the tiredness of the body, mental fatigue affects the mind's ability to focus and make decisions, and emotional fatigue pertains to feeling drained of emotional energy.