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What is opportunity screening?

Updated: 4/28/2022
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9y ago

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Opportunity screen is an effort to understand and analyze which markets are there out there that provide the best opportunities to enter and whether those opportunities are sustainable. So those who are doing the analysis need to understand what has to be done differently in their company in order to enter this new market, how big is the market, what are the costs of entering the market, who's the competition and do they have weaknesses that can be exploited. As the term suggests the ones doing the analyzing are determine which opportunities to continue to consider and which need to be deleted as the analysis continues.

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