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Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.

It involves the four majordecisions:


1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.

2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.

3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.

4. Product Positioning Decision.

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Wilton Blanda

Lvl 10
2y ago

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How do you get to a decision-maker regarding an existing Kraft Universal Life policy?

The policy owner is the only person who can make decisions such as changing beneficiaries and such on a life insurance policy. Most of the time the policy owner is the insured but not always.


Can I cancel my health insurance policy?

Yes, you can cancel your health insurance policy, but it's important to consider the potential consequences and explore alternative options before making a decision.


What are the basic financial decision in an organization?

The basic financial decisions include long term investment decisions, financing decisions and dividend decisions. Investment Decision relates to the selection of assets in which funds will be invested by a firm. These decisions are of two types Capital Budgeting Decisions and Working Capital Decisions. Financing Decision is broadly concerned with the asset-mix or the composition of the assets of a firm. The concern of the financing decision is with the financing-mix or capital structure or leverage. Dividend Policy Decision isrelated to the dividend policy.


Internal constraints that restrict a manager's decision options?

1. Availability of finance. Certain decisions will be rejected because they cost too much2. Existing Business/Company Policy. It is not always practical to re-writebusiness policy to accommodate one decision3. People's behavior, abilities and feelings. A decision cannot be taken if it assumes higher skills than employees actually have, or if the decision is so unpopular no-onewill work properly on it.:)


What are the 5 steps in the policy cycle?

POLICY CYCLE:Policy cycle is a tool used for analysing the development of the policy item.Problem identificationPolicy formulationAdoptionImplementationEvaluation

Related Questions

What is the difference between a policy and a decision?

A policy is a general attitude, where as a decision is on the basis of a particular issue. -------------------- Yes for instance you could decide not to follow the policy.


Is a non decision is a one type of government policy decision?

yes


What are some examples of science policy?

A decision to launch an x-ray telescope is an example of policy. Similarly the decision to have a computer for each child.


What is the relationship between a policy and a decision?

A policy is more general. It is a guide line that you go by all the time. A decision would apply to a specific case.


The decision to raise taxes is an example of what?

public policy


Which action is a domestic policy decision?

the presidents order


Are you in favor of eutrhanesia in hospital policy?

No. That decision should be made by the individual and their family, not the hospital policy.


The type of decision that increases a nation's sphere of influence is called a policy?

foreign policy


What is the difference between policy making and decision making?

diffrent btw decition making and policy making


Difference between Public policy and Private Policy?

Public policy is the decision made by government to tackle matters and issues affecting all and sun dry , this decision or rather these decisions has intend or unintended effects. While private policy are decisions made by and for private individuals.


Who helps the president in decision and policy making?

the executive branch


What was Sam Houston's most heroic decision?

The Indian Policy