When business consultants and professionals in the field of workplace learning and development discovered Hofstede's dimensions, applications began to emerge in many areas. The following are merely a few examples of how the field has translated the abstract theory into a series of concrete approaches.
In expanding their market to the global level with clear and consistent global brand images across nations, marketers are ever confronting the issue of how to deal with different cultural values. Cultural value is identified as an influential factor on brand image and is widely accepted as one of the crucial concepts in understanding consumer consumption value, which determines choices of consuming everyday products and services. Most firms endeavoring to establish and maintain consistent global brand images, however, adopt a standardized brand image strategy that usually does not consider individual target markets characteristics, including the concepts of cultural value and consumption value. This study developed a conceptual framework which incorporated cultural value not only as a direct antecedent of brand image, but also as an indirect antecedent of brand image through consumption value, and empirically tested it using the category of apparel. Following this framework, this study hypothesized the differences in brand image, cultural value, and consumption value between the U.S. and South Korea. Data were gathered through surveying university students residing in the San Francisco and Seoul metropolitan areas using a convenience sampling method. A total of 329 completed questionnaires were used in factor analysis, discriminant analysis, and structural equation modeling. The results provide insights into standardized brand image strategies and suggest some implementable tools that might prove effective in both countries.
Amit Shrivastava
MBA(HRM), MBA(TQM)
Bhopal
kamil_ka@list.ru
Socio-cultural environment refers to forces that impact societal beliefs, values, customs, and behaviors. This concept is helpful to global companies when examining a target market prior to entering a new area.
Mohammad Asghar Akbari National Cultural Variables An entire country may have a series of cultural norms; individual ethnic groups within that country may accept most of those norms as well as adding their own 1-law 2-Education 3-Economics + Politics 4-Dress and Manners 5-Language + Time
Explain the nature & scope of business economics.
name and explain 5 sources of debt financing
Partially, but not entirely. There are also national differences, governmental differences, religious differences, land valuation, and numerous other reasons that help to perpetuate the conflict. Cultural differences, though, explain a lot.
eliminate the differences
explain how each of the cultural factors contribute to culural tourism?
Explain the use of cross-cultural study in market? In:Uncategorized [Edit categories]
No. The attorney has a duty to competently represent the client. This does not mean explaining the system to the client.
market orientations
i dont know how to explain it.
Explain
explain the difference between binocular and panoramic vision
mike
Both are the same..
to identify similarities and differences and to explain them