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A strategic posture defines the intent of a strategy in relation to the current and future market place. There are three basic postures.

Shape the future:

The firms plays a leadership role in setting standards, creating new demand and markets and innovative or disruptive technology.

Adapt to the Future:

A posture requiring speed and agility in taking advantage of existing opportunities with in the market place.

Reserving the right to play:

Investing enough to stay in the game, but avoiding over or premature commitment.

A good article on posturing is:

Strategy Under Uncertainty

by Hugh Courtney , Jane Kirkland , Patrick Viguerie Best regards,

Greg

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