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What specific aspects of a culture are particularly important to an international company?
Wiki User
∙ 9y ago
International companies must take several cultural distinctions into consideration when attempting to do business in countries which have different cultures. First would be language, care should be taken to assure the product name does not have a negative connotation in other cultures. It's important to remember, much can be lost in translation. Care should be taken in the preparation of advertising, assuring that cultural differences are given attention, since there is no such thing as an 'universal' ad.
Wiki User
∙ 9y ago
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