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Firstly, CRM programs for businesses are customer relationship management programs that are used to track the behaviors of customers in order to make that business more profitable. These programs are a way to track what customers are interested in, which helps a business figure out what to market to individual customers to increase sales. A business can analyze and categorize the information by age range, demographic area, gender and more to determine which products to market to which people. When used properly, CRM programs can help a business profit all year long.

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