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HCCB’s (Hindustan Coca-Cola Beverages) product portfolio includes Coca-Cola, one of the world’s favorite sparkling drinks. Coca-Cola is sold in more than 200 countries, has many firsts to its credit – the first product to appear on the cover of the TIME magazine; the first soft drink to be consumed in space; the first company to feature Santa in its advertising campaign. In fact, Coca-Cola is credited for establishing Santa as a pleasantly plump character painted in red with rosy cheeks, a white beard, twinkling eyes and laughter lines. Coca-Cola traces its origin to May 8, 1885, when John Pemberton, a pharmacist, created a distinctive tasting soft drink. The name Coca-Cola was given to the beverage because it contained extracts from the coca leaf and the kola nut. It was, however, Dr Pemberton's friend and business partner, Frank M Robinson, who came up with the name Coca‑Cola. He wrote it out by hand in the Spencerian script thinking the two Cs would look well in advertising. The company continues to use the same design as its logo. The famous contour bottle prototype, which became the standard bottle of Coca- Cola, was designed by Alexander Samuelson and patented by the Root Glass Company in 1915. Variants of Coca-Cola include low and no-sugar options such as Diet Coke and Coca- Cola No sugar.

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prabudh goyal

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4y ago

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