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It might seem stupid to ask yourself, "What business am I really in?" Many business owners gone broke simply because they never clarified that question. One watch store owner recognized that many of his there was a time spent repairing watches some of his money was spent selling them. He finally made the decision he was at the repair business and stopped the sales procedures. His profits enhanced significantly. Clearly determining your company or perhaps your purpose can give a real feeling of direction as the venture evolves.

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