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Good Question. As I just received one in the mail today. Sometimes it could be your kids registering credit cards in your name. It could also be direct marketing campaigns designed to buy a product or service. When you purchase a product or service & give the company your name and address, the chances is that you are being added to one or more mailing lists used for direct marketing. For instance, when you buy a car or a house, use a shopping card, sign up for a credit card, subscribe to a magazine, buy something from a catalog, give money to a charity, or fill out a product registration form.

Your name, address, and other contact information, as well as the type of product or service, is entered into a computer database. The business that collected the information will use it to solicit more business from you. They might also rent their list to other businesses so they can send you advertisements. Lists are valuable, and renting lists is big business.

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