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Cash flow is a projection of the cash a business will have on hand over the course of time, balanced with the expenses a business will have over that time. It matters because while income may be cyclical (you receive quarterly payments on a contract or a large percentage of your sales come at Christmas) expenses are often fixed each month. Doing a cash flow projection helps your business to budget so that you will always have enough cash on hand to meet your expenses as they come due.

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