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In any business it is important, if not vital, to know your competitors and what you are going to be competing against, to develop and sustain competitive advantage. In addition, every entrepreneur marketing strategy must focus on customers and what they need, as these are make up the essence of marketing. Understanding your customers or the potential ones means to develop your marketing strategy around them, for without an adequate market plan, your business will not be profitable. Selecting the target market of potential customers is an important issue for every entrepreneur marketing strategy, achievable only if you divide the market into specific groups. In order to be able to run your business successfully, your target market needs to be large and sustainable.

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What are the main aspects of marketing?

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