This is again an excellent example of the failure to understand the core values of the brand and trying to extend into other categories. Pond's is always known for its feminine beauty and has its brand identity surrounded around the beauty. Pond's is associated with freshness, fragrance, and clean skin. So marketers have thought to extend with the attributes of freshness and cleanness into the toothpaste category.
One of the important things to note here is the way the products are used thought both are used for cleanness and freshness. We clean our tooth with toothpaste and we spit it out, whereas a Pond's cream is something which we believe will give us clear skin when it goes inside the skin. So, we apply the cream and leave it. The perception of cleanness and freshness is taken so differently in different products. Though the attributes are same, how they are achieved also plays a role in the perception.
Ponds toothpaste, Fair & Lovely talc ,...to name a few
soils with low permeability
Pond's toothpaste was launched in 1986 in the United States. The brand, known primarily for its skincare products, expanded into oral care with this introduction. It aimed to leverage the Pond's reputation for quality in a new market segment.
The collective noun for toothpaste is a tube of toothpaste.
The Tagalog word for toothpaste is "pasta ng ngipin."
toothpaste is depends
the toothpaste man
My can be an adjective. As a possessive pronoun it can modify nouns to tell which one.For example:My toothpaste is minty.Which toothpaste? My toothpaste. It modifies toothpaste which is a noun.
Jim Ponds's birth name is James Ponds.
they used urine as toothpaste
Toothpaste is a liquid.
There is no need for a diabetic toothpaste.