What is the point of secret menus?

Answer 1

Secret menus often serve to enhance the dining experience by offering unique or customized options that aren't listed on the standard menu. They create a sense of exclusivity and intrigue, encouraging customers to engage more deeply with the brand. Additionally, secret menus can help restaurants showcase their creativity and flexibility, allowing them to cater to specific tastes or dietary preferences without altering the main menu. Ultimately, they can foster customer loyalty and word-of-mouth marketing.