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Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods, Inc. which are similar to Frito-Lay's Cheetos. They debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai)[1], it became the prevalent cheese puff snack in the East Coast. In the mid 1960s the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. Cheez Doodles remain one of the strongest brands marketed by Wise, which is no longer part of Borden. A large bag of Cheez Doodles.

Like Cheetos, Cheez Doodles were produced in many varieties. The currently available versions include:

  • Cheez Doodles Puffed - the original baked snack version
  • Cheez Doodles Puffed White Cheddar
  • Cheez Doodles Crunchy - the hard, crunchy fried version
  • Cheez Doodles Crunchy, Reduced Fat
  • Croc-o-Doodles - crocodile-shaped snacks
  • Cheez Doodle-O's - circle-shaped snacks
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