Does anyone remember formula X bread?

Answer 1

I remember when it first came out - must have been late 1960s because I was a little kid - it was called "Brand X" bread. I remember my grandmother saying there was a contest to give the new bread a name. No one must have won because the labels had Brand X on them for a long time and then they started to label it as "Forumula X (formerly Brand X) Bread." It came in a white wrapper with black lettering and I seem to recall seeing it at a Colonial Bread outlet so it must have been a Colonial product. I am in North Alabama and I don't know if it was a regional product or more widespread. This is the only mention of it that I found on the web. I was hoping someone would know if they ever went ahead and gave the stuff a real name and if it's still being made. Leslie

Answer 2

I am so excited to find this answer. I have been in search of this bread and I too grew up in North Alabama (Sheffield). This was my favorite bread. I woke up today determined to find out what happened to the bread. My sister Dee who remembers everything from our childhood helped me get this far. I feel like I've won something but unfortunately I still can't purchase that mummy bread.. Thanks for helping me resolve the notion I was the only kid who remembered and loved this incredible tasting bread. I'm now 57 years young but I'd love to have a slice of Formula X toasted with my coffee...

Meissner

Answer 3

I loved this bread and wish I could find it now.