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Paperboard, which is a thick, paper-based, lightweight and strong material, is the main material used to make cereal boxes. Cardboard (paperboard) is a food safe material that is used to make most cereal boxes and is made from wood pulp.

Main Material Options

Cardboard (Paperboard)

The most prevalent material used to make cereal boxes is cardboard. It is thick, paper-like and more rigid than regular paper but not as heavy as corrugated board. Cardboard is extremely receptive to printing inks and is used to print full-color graphics, logos and mascots that appeal to the consumer. Easy to fold and glue into box shapes and won't crack.

Common types of cardboard:

SBS (Solid Bleached Sulfate) – White in colour, smooth surface, it is best suited for high quality printing. Liked by high-quality brands.

CCNB (Clay Coated News Back) – Clay-coated surface on paper for printing and Gray back – recycled paper. More affordable option.

CRB (Coated Recycled Board) – 100% recycled fibre and then coated for printing support.

Kraft Paper

Kraft is the second most popular packaging for cereal. It is produced in the Kraft process, which consumes less energy, and is therefore a greener alternative. However, Kraft is commonly used by brands to impart a natural and sustainable look to organic and whole grain cereals.

Types of Kraft:

  • Virgin natural Kraft (maximum tear resistance)
  • Natural recycled Kraft
  • Colored Kraft
  • Bleached Kraft
  • Printed Kraft

The key layers of a cereal box are the following:

A typical cereal box isn't a simple item:

  • Outer Layer – Top layer of paper used for bright, colourful illustrations and graphics.
  • Structural Layer – Thin cardboard made to be strong and supportive.
  • Inner Coating – In some boxes, the inside is lined with a plastic coating or lined in a plastic bag to ensure freshness and maintain the crispness of the cereal. This inner bag may be constructed of a high-density polyethylene (HDPE) liner to protect against moisture.

What Material Makes the Right Material?

There are two main options when choosing the cardboard or Kraft – the brand positioning:

Cardboard – Ideal for fun, coloured and child-focused brands. Able to support bold printing and finishes.

Kraft – Best for natural, healthy and eco-friendly brands. Conscious shoppers are drawn to earthy colours.

The Premier Packaging offer premium, food-safe and environmentally friendly materials and we are experts at manufacturing high quality custom cereal boxes. From bright, eye-catching cardboard designs to sustainable Kraft, we can help you choose the ideal material that fits your cereals.

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Henry Davis

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2d ago

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