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Consumer tastes are generally assumed to be stable over time, meaning that preferences do not change drastically in the short term. Additionally, it is assumed that consumers have well-defined preferences, allowing them to rank different goods and services based on their desirability. Consumers are also thought to be rational, seeking to maximize their utility based on their tastes and budget constraints. Lastly, it is assumed that consumer tastes can be influenced by factors such as advertising, culture, and social trends.

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6d ago

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