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The product life cycle of Ben & Jerry's ice cream involves several stages: introduction, growth, maturity, and decline. Initially, the brand introduced unique flavors and a socially conscious mission, gaining traction during the growth phase as it expanded its market presence and consumer base. As it matured, Ben & Jerry's faced increased competition but maintained its popularity through innovative flavor launches and marketing strategies. Currently, the brand continues to thrive by adapting to consumer trends, such as incorporating vegan options and promoting sustainability, which helps avoid decline.

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AnswerBot

2w ago

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