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The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability

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17y ago

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Difference between product orientation and market orientation?

Product orientation during development is using what you have to make what you can with it. Market orientation is seeing what is lacking in the marketplace and uncovering an efficient, expedient way to fill the gap.


What are the advantages of market orientation?

no or yes


Explain a market or market category where the selling concept is still the most popular marketing management orientation?

can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?


What is the difference between market and selling orientation of doing business?

market orientation mean market making for product. it is a long term prospective of the business.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such


Difference between market orientation and a product orientation?

Market orientation focuses on understanding and responding to customer needs and preferences, prioritizing market research and consumer feedback to drive product development and marketing strategies. In contrast, product orientation emphasizes the quality and innovation of the product itself, assuming that superior products will automatically attract customers. While market-oriented companies adapt to market demands, product-oriented firms may invest heavily in features without necessarily aligning with customer desires. Ultimately, market orientation tends to foster stronger customer relationships and long-term success.


What are the major types of market orientation?

The major types of market orientation are customer orientation, competitor orientation, and interfunctional coordination. Customer orientation focuses on understanding and meeting the needs and preferences of consumers. Competitor orientation involves analyzing and responding to the strategies and actions of competitors. Interfunctional coordination emphasizes collaboration across various departments within an organization to ensure a unified approach to delivering value to customers.


What marketing orientation is kellogs influenced an why?

I think market reseach


Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?

chudi tumak


WHAT ARE THE COST OF MARKET ORIENTATION?

setting marketing focus structure initial product development


What are the relationship between the element that constitute the market concept?

customer orientation,intergrated effort


Which business orientation uses market research?

the managing department has a big influence on the prodject


Which is the least likely cause of a product's failure in the marketplace?

lack of market orientation of the seller