Consumer needs and desires often revolve around basic requirements such as safety, comfort, and convenience, as well as emotional factors like belonging, status, and self-expression. These can manifest in the demand for products that enhance quality of life, offer social recognition, or provide a sense of identity. Furthermore, consumers seek value, which includes affordability and quality, and increasingly prioritize sustainability and ethical practices in their purchasing decisions. Understanding these nuances helps brands tailor their offerings to resonate more deeply with their target audience.
The industrial revolution created three types needs and desires namely,consumer goods, appliances, and jobs.
define consumer behaviour as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.'
The technical specifications of orthopedic shoes are based on the brand of shoes the consumer desires to purchase. These orthopedic shoes may also be molded based on consumer wants or needs.
Stated needs in marketing refer to the specific desires or requirements that consumers explicitly express when asked about what they want from a product or service. These needs are often articulated through surveys, interviews, or focus groups and can provide valuable insights for businesses in tailoring their offerings. Understanding stated needs helps marketers align their products with customer expectations, enhancing satisfaction and loyalty. However, it's important to also consider latent needs, which are unexpressed or subconscious desires that can influence consumer behavior.
When a consumer makes purchases based on their needs or wants, they are engaging in consumer behavior. This decision-making process involves evaluating personal preferences, financial capability, and the perceived value of products or services. Such purchases can be driven by emotional desires or practical necessities, ultimately influencing market trends and consumer demand.
Subcultures can influence consumer behavior by shaping individuals' preferences, values, and lifestyle choices. People within a subculture may share similar attitudes towards products and brands, leading to group-specific consumption patterns. Marketers can target these subcultures through tailored messaging and product offerings to better connect with their specific needs and desires.
Consumer needs are what drives a demand for products.
Two advantages of custom written software are that the software is specific for the needs of the consumer, and the consumer owns the software after it is written for them. Two disadvantages are that this software often needs debugged, which can take hours, and the consumer does not get the credit for writing the software.
Utility.
it's interaction of demand and supply, price which will decide the consumer needs at specific quantity
Consumer rights refers to the right a consumer has in the market which needs to be protected. Consumer exploitation is when sellers take advantage of the consumers needs.
I am a consumer because I engage with goods and services to fulfill my needs and desires. Through consumption, I support businesses and contribute to the economy while also making choices that reflect my values and preferences. My consumption habits can influence market trends and drive innovation, as companies adapt to meet consumer demands. Ultimately, being a consumer is an integral part of participating in society and shaping the marketplace.