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The downfall of Heidi Bakery's Fruitcake Giant can be attributed to several factors, including a decline in consumer interest in fruitcake, which is often viewed as a holiday relic rather than a modern treat. Additionally, competition from more popular desserts and changing tastes contributed to decreased sales. Operational challenges, including managing production costs and maintaining quality amid shifting market demands, further exacerbated the company's struggles, ultimately leading to its decline.

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1mo ago

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