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The milk mustache itself has probably been around ever since children started drinking milk from a cup.

The first milk mustache ad campaign originated in Sweden in the 1980's, actually to promote drinking yogurt.

The advertising agency, Goodby Silverstein and Partners, came up with the first "Got Milk?" ad campaign, without the mustache, for the California Milk Processor Board in 1993.

The slogan, "Got Milk?" was licensed in 1995 to the National Milk Processor Board (MilkPEP) to use in their celebrity print ads which added in the "milk mustache".

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13y ago

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