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Costco's food court sells a hot dog with a soda for a mere $1.50. The price hasn't changed since it started selling them in 1985. CEO Jim Sinegal is adament about keeping the price cheap. Many business analysts believe the food court items are a "loss leader" - meaning that Costco may not make much of a profit off of them, but they lure customers into the store to buy other products. Have you ever left Costco without spending $100?

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12y ago

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