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There are a number of reasons why people eat chocolate.

The most obvious is that many people eat chocolate simply because they enjoy the taste.

However, chocolate contains ingredients which actually cause the brain to release endorphins, i.e. chemicals that make people feel better. Other research has indicated that tryptophan, another one of the ingredients in chocolate, causes serotonin to be released, and serotonin is an anti-depressent.

It would seem that, for many people, eating chocolate and generating the release of these chemicals increases choclate cravings, so the natural response is to eat even more chocolate.

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12y ago

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